Today, Harley-Davidson has become iconic of American ingenuity and ruggedness. The three Davidson brothers and William S. Harley began building motorcycles from a family shed, and then launched the Harley-Davidson company in 1903. Within time, the company grew from its humble beginnings, to become a key means of recreational trucking. Furthermore, Harley-Davidson was instrumental in both World War I and World War II, in securing victories for the U.S. as well as the Allies. Harley-Davidson continued to supply innovations that would reinvent the way that companies manufactured motorcycles.
The company further advanced its dominance of America’s motorcycles in the fifties. In 1953, the Indian motorcycle company folded, making Harley-Davidson the exclusive producer of motorcycles within the U.S. However, the company never ceased its quest for flawlessness. Harley-Davidson introduced innovations, including the 1957 unveiling of its «Sportster» model. A new culture of motorcyclists sporting Harley Davidson boots and leather jackets was put together. In addition, Harley-Davidson motorcycles became a symbol of freedom, effectively means of exploring America’s open streets.
The year 1965 became a significant year for Harley-Davidson, as the company became public. During this time, the Davidsons and Harleys thought to sell their shares of the company, on the currency market. They sold the company to the American Machine and Foundry Co. (AMF), owned by a Harley-Davidson fan. This transaction provided organization with the financial stability needed to compete against the emerging competition of Japanese motorcycle producers. The Japanese had become a viable motorcycle market competitor.
In the 1970s, Harley-Davidson continued to flourish and improve. In particular, the company modernized its production methods. While these changes ultimately improved the quality within the motorcycles, they also created some logistical problems. Secondly, declared from Japanese motorcycle manufacturers compounded the problem. Many new motorcyclists began choosing Japanese motorcycles, for their affordability and trustworthiness.
To create a trifecta of problems, the U.S. experienced a recession the actual early 1980s. In 1981, the mangers of Harley-Davidson virtually saved the company, by engaging within a «management buyout.» And also they began using management and production methods that their Japanese competitors had integrated. For instance, they granting employees more input in the manufacturing process, and produced materials as they required them. These changes resulted in higher morale among workers, and more communication between workers and management.
In terms in the motorcycles themselves, Harley-Davidson began making changes to their looks. They realized that details in their motorcycles’ look could attract or repulse potential customers. Harley-Davidson wanted to give their motorcycle models a face-lift, so that you can appeal to a wider scope of prospects. All of these changes allowed Harley-Davidson to secure roughly a third of the «super heavyweight» U.S. motorcycle market.
Throughout its history, Harley-Davidson has changed with the . Recently, the company has sponsored several huge online events, requesting Harley-Davidson fans using audio and video journals of their excursions. From the initial days of motorcycles, to the literal freewheeling of the 1960s, and beyond the new millennium, Harley-Davidson has remained a frontrunner in the associated with heavyweight motorcycles and accessories.
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